We provide support services for quantitative and qualitative surveys throughout Brazil, both in market research and opinion surveys. And we do it well. Since 1990 we have conducted more than 1,000 quantitative projects with more than 100,000 interviews. During this time we also conducted more than 1,000 qualitative projects, including focus groups, in-depth interviews, ethnographies and home visits.

 During this period, we have acquired experience to execute projects in various product categories and in social and political research as well, which makes Tema an efficient company, qualified to perform the most diverse projects with various public and respecting the ICC ESOMAR code.

Qualitative Research Services

RECRUITMENT. In qualitative research it is important to have carefully selected participants who meet the requested profile with fidelity. Tema is a national reference in recruitment. The quality of the services and the careful work collaborated to conquer the preference of national and multinational companies. An exclusive department formed by professionals with extensive experience in recruitment, performs a differentiated and judicious work ensuring a quality base for qualitative research projects, especially in market studies.

RESEARCH WITH GREAT SCOPE. We have teams specialized in a variety of profiles and recruitment methods. We have a structure for recruiting all over Brazil.

REGISTRATION OF THE PARTICIPANTS. To guarantee control and the continuous renewal of research participants, all records are registered in our search management system and at the Quality Recruitment Control which is a national data base of the Brazilian Association of Research Companies.

Quantitative Research Services

INTERVIEWERS. Criteriously selected, with professional with continuous training with emphasis on ethical posture in fieldwork and trust on data collection processes.

FIELD SUPERVISORS. With experience in various research techniques with training experience in highly complex projects.

PROJECT COORDINATORS. With extensive experience in quantitative research they follow all fases of the project and provide an extensive support.

Working with data collection requires attention, persistence, determination and versatility, qualities gained from experience. We are prepared to overcome challenges in market research and opinion polls. Here are some examples of obstacles:

• Conduct probabilisticstudies
• Apply Complex Questionnaires
• Addressing sensitiveor even embarrassing issues, gaining the confidence of respondents
• Apply research in small cities, with difficult access and poor infrastructure
• Recruit research participants in another city, organizing all the logistics
• Meet last minute requests
• Find and access participants with specific profiles, such as: Professionals with high positions, high-income consumers, buyers of a newly launched product, consumers who experience or abandon products, users of certain medicines, farmers using certain techniques and equipment, men who do laundry regularly, truckers on the road, families that do not have a TV or computerand a multitude of features and profiles that we have already been able to find successfully and are qualified to search.

“We have been working with Tema Pesquisas since September 2008. We have never had any problem of any kind. Competence, honesty, integrity, quality and ability to serve its customers is always a major concern. It’s a great partner, always fulfilling the agreed and more, if required. We strongly recommend Tema Pesquisas as a great partner.”

– Ipsos Brazil

“We were thrilled with the discoveries and insights gained. We look forward to working with Mirador in the future.”

– KITCHEN 8 London

“We have worked with Tema Pesquisas for about 15 years, during which we had a transparent and professional partnership, through an agile, flexible and excellent quality service. We recommend the company with the peace of mind that they guarantee a reliable service, with attention to the customer, sometimes even exceeding expectations.”

– Electrolux Brazil